WHY DO I KEEP SEEING THIS AD?!

You and I can both agree that we have both been there at least once.

It gets annoying up to a point you see the same ad on pregnancy pills (I do not know why it targets me, I’m an innocent male) whenever you try to find how the Lakers did last night.

So it is best, before you jump into the 7 simple ways to opt out of Google ads personalized, if you understand how Google’s ads work and why do we need to opt out of Google ads.

But if you are as impatient as me then you can always jump straight to the 7 steps 😛

 

 

 

Understanding the need to opt out of Google Ads (Personalized)

 

Example – How does it work?

I’ll give you an example on how Google targets its ads at you.

 

Let’s say, you went shopping online for some nice good ol’ pair of shoes.

Now you go on to browse a few stores online like Frances Valentine, ASOS,  Amazon, etc.

After browsing those stores, now you want to get hold of the latest tech news on your favorite news site, Saint. (you know, you and I have history 😉 )

 

Wait a minute. You see an advertisement appear on the side of the page you’re reading…

It’s on the very same shoes you were searching for, just a few minutes ago!

You are sitting right there and saying to yourself,”alright, I’m not going crazy; it’s just how my computer works”.

 

After that “coincidental moment” you want to find out the latest weather forecast for tomorrow, since you have to bring your nephew and niece out to the park. 🙂

Between 4PM to 5PM, you see something that was going to cause you to go

“That’s funny…”  “Why am I keep seeing the same bloody ad for the same shoes?!”

 

Well before you go see your psychologist, you’re not going crazy; you just experienced the wonder of custom Internet advertising.

 

 

How do they collect?

In order to serve targeted ads, Google collects your data in many ways:

  • Your identifier (location, age and gender)
  • Your interest in content
  • Your interaction with content
  • Your browsing pattern
  • Your App usage
  • Your interest in purchase

 

 

Your privacy is at risk (Well has been since the 90s)

Targeted advertising has been a part of your Internet experience ever since 1990 and till this very day, there are a lot of concerns with the collection of data and buying user data from third-party brokers (like how Facebook did and continually to does so).

 

Why do they want your data? Because

More targeted ads = more revenue profits.

If you want to know what Google thinks of you when it targets its ads (it’s pretty fun!)

Check out by clicking here.

 

If you are an Android user, I have also laid down a simple method to opt out of Google ads.

 

So let’s dive right in into 7 steps to opt out of Google ads personalized.

 

 

 

 

How to opt out of Google Ads Personalized: 7 Simple Ways

 

 

If you’re signed in to your Google Account

 

1.  Opt Out Within Your Google Account

 

Step 1:  Go into your browser (Google Chrome), Sign in to your Google account and then head over to the My Account page

 

opt out of google ads

 

 

Step 2:  Go to Ads Settings, then Click Manage Ads Settings or Enter this in to your search bar (shortcut): google.com/ads/preferences 

 

 

opt out of google ads

 

opt out of google ads

 

 

 

Step 3: Click or tap the slider next to Ads Personalization

 

 

opt out of google ads

 

 

 

Step 4: Click or tap TURN OFF

 

opt out of google ads

 

You always have the option to selectively opt out of Google ads that are catered according to categories.

This way you can leave the personalized settings on whilst control what ads are shown to you (based on categories) in the Your topics section just below where you opt out of google ads altogether.

Keep in mind these settings are personalized for you according to your search history, so your options will likely look very different than mine.

 

 

 

 

2. Download DoubleClick Opt out 

 

A permanent option to 1.

Downloading DoubleClick will opt you out of the DoubleClick cookie, which is an advertising cookie that Google uses.

This extension will allow you to

  • Stop interest-based ads on some of the websites that partner with Google
  • One-time install on Chrome
  • Opt out remains in effect, even after you clear your browser’s cookies (especially after following 1)

 

 

Step 1: Go into your browser (Google Chrome), Sign in to your Google account and then head over to the My Account page

 

Step 2: Go to Ads Settings, then Click Manage Ads Settings or (shortcut) Click Here to straight way take you the plugin itself

 

Step 3: Scroll all the way down the page until you see the DoubleClick opt out extension. Click on DoubleClick opt out extension

 

 

opt out of google ads

 

 

Step 4: Then you’ll be brought to a different page like this. Click on Download the advertising cookie opt-out plugin

 

 

opt out of google ads

 

 

 

 

3.  Opt Out of  Ads Altogether using Web-based tools

 

If you would like to completely stop interest-based ads from all of the companies on any website or device, you should use web-based tools like aboutads.info and networkadvertising.org.

These tools offer a single window to help you opt-out of Interest-based advertising from all member networks.

They too use cookies and therefore you need to use them on every browser and device where you wish to opt-out.

The downside is that your preferences will be lost if you clear your browser cache, but there is a plugin (check out 4) to help you keep those preferences you’ve set. (The DoubleClick plugin (2) does not apply to these web tools, as it only applies to Google’s opt out settings)

 

 

Step 1: Go into your browser (Google Chrome), Sign in to your Google account and then head over to the My Account page

 

Step 2: Go to Ads Settings, then Click Manage Ads Settings or (shortcut) Enter this in to your search bar: google.com/ads/preferences 

 

Step 3: Once you reach the  page, Scroll all the way down below until you see Opt Out Of More Ads.

 

opt out of google ads

 

 

 

Step 4: Click Opt Out Of More Ads and you will be brought to the Digital Advertising Alliance Consumer Choice Page.

 

opt out of google ads

 

 

Step 5:  If you want to opt out of all the participating companies, then select the All Participating Companies tab, tick the box next to Select All Shown and then Click Submit your choices. 

If you want to opt out all the companies that are actively customizing ads for your browser, then select the Companies Customizing Ads For Your Browser tab, tick the box next to Select All Shown and then Click Submit your choices.

 

 

Another way is.. 

 

Step 6: You can also opt out of all participating companies by Clicking the Choose All Companies down below the page. Do remember that once you click, it will already start Requesting Opt Outs.

 

opt out of google ads

opt out of google ads

 

The same steps apply when you try to opt out of the Network Advertising Initiative, networkadvertising.org, which is a similar web tool.

 

 

 

 

 4. Download Protect My Choices

 

Just like how the DoubleClick opt out extension worked with Google’s opt out settings, the Protect My Choices plugin works the same way by helping permenantly keep the opt-out preferences you have set for both DAA’s Consumer Choice Page (aboutads.info) and the Network Advertising Initiative (networkadvertising.org)

 

Step 1: Click Here to be directed to the Protect My Choices plugin.

 

Step 2: According to which search browser you are using, Download the plugin.

 

 

 

 

If you are an Android user

 

5.  Opt Out of Personalized App Ads

 

If you’re an Android user follow these steps to opt out of Google ads (Personalized).

 

Step 1:  Head over to the Settings menu, Pull down the notification shade and Tap that cog button

 

opt out of google ads

 

 

 

Step 2:  Scroll down until you see Google in the Personal Section. Tap on Google.

 

opt out of google ads

 

 

 

Step 3:  After that, find Ads under the Services section. Tap on Ads.

 

opt out of google ads

 

 

 

Step 4:  Now by default, the toggle next to Opt out of Ads Personalization will be turned ON. All you have to do is turn that toggle OFF and you’re done!

 

opt out of google ads

 

 

 

 

Note.

When you opt out of Google Ads (via Google’s settings, Network Advertising, DAA or any other web tools) it doesn’t:
  • Stop ads altogether
  • Disable other companies’ personalized ads
  • Opt you out across multiple browsers or computers at once if you’re signed out of your Google Account
  • Keep you opted out after you clear your browser’s cookies (unless if you had downloaded the DoubleClick and Protect My Choices plugins)
  • Keep you opted out if your browser blocks cookies
  • Opt you out of personalized ads in services where cookie technology may not be available

 

Again, it also doesn’t prevent data-collection agencies from gathering information about you from the Internet.

 

 

 

 

 If you want to opt out of your Google+

 

6. Opt Out of Shared Endorsements

 

Google’s Shared Endorsements works the same way as it works for Android users on Google Play services.

On Google Play Music, for example, whenever your friend +1’s a new album or writes a good review of an album, you’ll see it as an ad or whenever you’re checking out the album yourself.

Same concept, but with the Shared Endorsements it takes it a little tad further by showing your face on regular web ads powered by Google.

Here’s an example..

 

opt out of google ads
Urm, I was just, uh, searching for nearby spas for my aunt.

 

 

Now it’ll only show up in the search feed whenever you are signed into your Google account. However if you wish to not have your picture show up on the search feed with a rating next to it then here’s how you opt out of it.

 

Step 1:  Click Here and once you have Signed into your Google account, it’ll direct you straight to the Shared Endorsements page.

 

Step 2:  Uncheck the box next to the Based upon my activity.

 

 

opt out of google ads

 

 

 

 

 

If you want to opt out of Google Ads altogether

 

7. Download AdBlock

 

Step 1:  Go to this link and download AdBlock according to which browser you are using.

 

 

 

 

Send a Snap to Saint (SOS)

 

Still not working? 🙁

 

If you have any questions or problems you are having whilst trying to opt out of Google Ads , You can always add Saint on Snapchat. (Username: saintlad) and drop me a message there. 🙂

 

Why Snapchat?

Because if you have any problem, question or error/bug, you can always take a picture of it and send it to me and I will try my best to help you. 

 

 

opt out of google ads